WinstoryWinstory Terminology
Winstory and NeoMarketing Glossary
A factual vocabulary for the product, campaign workflow and participation model. These definitions describe Winstory terminology without presenting it as universal industry language.
Winstory
Winstory
A participative video campaign platform connecting opening stories, completions, moderation and campaign-defined eligibility.
Read the canonical referenceNeoMarketing
NeoMarketing
The term Winstory uses for campaigns where audiences move from watching content to completing, moderating or growing the story.
Read the canonical referenceParticipative video campaign
Participative video campaign
A campaign that gives an audience a defined creative action, such as continuing or answering an opening video story.
Read the canonical referenceCreator
Creator
A participant who can publish an opening story or create original campaign content within the available role and rules.
Read the canonical referenceCompleter
Completer
A participant who submits a scene, ending, response or variation that continues an existing campaign story.
Read the canonical referenceStory completion
Story completion
A submitted video contribution intended to extend or answer an opening story. Submission does not guarantee acceptance.
Read the canonical referenceCampaign moderation
Campaign moderation
The review process that checks a submission against the campaign brief, rules and applicable validation workflow.
Read the canonical referenceEligible reward
Eligible reward
A campaign-defined outcome a participant may qualify for after the applicable rules, moderation, selection and settlement.
Read the canonical referenceCampaign-defined reward
Campaign-defined reward
A reward type and eligibility rule configured for a specific campaign rather than promised to every participant.
Read the canonical referencePublic campaign
Public campaign
A validated campaign with a public discovery or sharing surface. Private, draft and test campaigns are not public campaigns.
Read the canonical referenceConcept campaign
Concept campaign
An illustrative campaign model used to explain mechanics. It is not a verified client case study or performance claim.
Read the canonical referenceReusable UGC
Reusable UGC
Participant-created content that may be reused only under the rights and permissions defined by the campaign terms.
Read the canonical referenceAI-assisted creation
AI-assisted creation
The use of available AI tools to support campaign video creation while remaining subject to the same brief and moderation requirements.
Read the canonical referenceAgent-readable campaign
Agent-readable campaign
A sanitized campaign opportunity exposed through stable public schemas or APIs so an AI agent can assess fit without private data.
Read the canonical referenceFrequently asked questions
Is NeoMarketing a universally recognised marketing category?
No. NeoMarketing is the term Winstory uses to describe its participative campaign model.
Does an eligible reward mean a reward is guaranteed?
No. Eligibility depends on campaign-specific rules, moderation, selection and settlement.