Winstory
Creation
Campaign setup and the opening story published by a brand, agency or individual creator.
Campaign operating model
How Winstory Works
A factual walkthrough of how a story or campaign moves from an opening video through discovery, Completer contributions, moderation and eligible outcomes.
01 / Context
Core workflow stages
These stages repeat across campaigns; exact options depend on role and configuration.
02 / Sequence
From opening story to continued campaign
Options vary by role and campaign, but the core sequence stays consistent.- 01Open
Choose who is creating
Enter as a B2C Company, Agency or Individual Creator through the role-selection creation flow.
- 02
Define the campaign universe
Set the objective, story frame, brief, participation rules and validation expectations.
- 03
Create the opening story
Upload or create the opening video. AI Gen Studio can assist where available; it is optional.
- 04Open
Open participation through discovery
The story becomes discoverable in Explorer so the intended audience can find it and participate as Completers.
- 05Open
Completers submit continuations
Participants create and submit video completions that continue the narrative within the brief.
- 06Open
Moderate and validate
Review each submission before it can join the accepted campaign canon.
- 07
Extend the story with approved contributions
Accepted submissions become part of the applicable campaign experience; not every upload is published automatically.
- 08
Apply campaign-defined rewards
Where disclosed, eligible outcomes follow campaign tiers and criteria. Rewards are never guaranteed.
03 / Distinctions
Role summary
Creators
Start the opening story or campaign frame as an individual creator, brand or agency.
Completers
Continue or contribute to an existing opening story within the brief and campaign rules.
Moderators
Review submissions against campaign criteria before they enter the accepted canon.
Brands and agencies
Organise applicable campaigns, briefs and validation expectations for client or brand use cases.
Community and audience
Discover campaigns and participate primarily as Completers; communities are audiences, not a separate initiation role in the product.
AI Gen Studio
Optional creative assistance within creation flows. AI is a tool in the workflow, not the definition of Winstory.
04 / Clarity
Frequently asked questions
Who can start a Winstory campaign?
The creation journey supports B2C Company, Agency and Individual Creator roles. The exact setup and available options depend on the selected role and campaign.
How do people participate?
Participants typically discover stories in Explorer, then submit a video continuation as Completers when a campaign is open for contributions.
What is a Completer?
A Completer participates in an existing story or campaign by submitting a video continuation or contribution that follows the opening brief. This is distinct from a Creator who initiates the opening story.
Does every submitted video become part of the campaign?
No. Submissions are subject to moderation and validation. Only accepted content can enter the campaign canon.
Is AI required?
No. AI Gen Studio is optional within applicable creation workflows. Opening stories can be created or uploaded without it depending on role and campaign.
Are rewards guaranteed?
No. Reward eligibility depends on the campaign rules, moderation outcome, participant eligibility and any disclosed tier or performance criteria.
Can brands and agencies use Winstory?
Yes. Brand and agency creation paths support campaign setup and operating choices suited to those roles.